Sunday, June 10, 2012

APPETITE FOR PROFIT:How the Food Industry Undermines our Health and How to Fight Back

THE SAME JUNK FOOD with DIFFERENT ENTICING LABELINGS. MARKETING STRATEGIES AND MANIPULATION TO THE CONSUMERS, AT ITS BEST!!

http://www.youtube.com/watch?v=javYAI3OsmI

http://www.appetiteforprofit.com/2012/05/17/fighting-fast-food-in-your-own-back-yard/


Appetite for Profit: How the food industry undermines our health and how to fight back

Some of the central quotations from this book:

Exposing Government Complicity
"Americans have become accustomed to eating highly processed food that come in a package-the antithesis of whole-foods that come from nature. The very definition of food has been transformed by industry, yet the dietary guidelines don't reflect that. If they did, it would be a major threat to a $500 billion- a-year processed foods industry, whose voice is heard loud and clear in Washington, especially when it comes to what is said in the dietary guidelines. Something else the federal government isn't telling us is how to avoid harmful trans fats. Dr. Carlos Camargo of the Harvard Medical School and a member of the dietary guidelines committe said he was "disappointed" that the experts' unanimous recommendation to limit trans fats to 1 percent of calories was completely omitted from the final document. Instead, we are told to simple 'limit the intake' of trans fat."
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"Why the change? Food Politics author Marison Nestle explains: 'Trans fat was left vague because otherwise they would have to say where trans fats are--in processed foods.' In wording that Nestle calls 'incomprehensible,' the consumer-friendly guidelines brochure recommends that you "look for foods low in satureated fats and trans-fats" -- the two most common artery-clogging fats in the supermarket. Why would the government tell you to "look for" foods that you really should avoid altogether? Because it cannot say: don't eat too many of the major sources of saturated fats: meat, cheese, milk, and eggs. Nor could Uncle Sam tell us to avoid the main sources of trans fats: fried and baked goods such as chips, cakes, and cookies. That would ruffle too many industry feathers." (pg. 145)

**My comments:
1) "limit" means different things to different people
2)  Uncle Sam CANNOT tell us because it would represent less consumption from the public; therefore,  hurting the big profitable interests of the main food corporations and the lobbyists such as the Dairy Industry, the Cattle industry, The Poultry and Fish industry and many more. The explanation and understanding of this dynamics are simple: Cause and Effect and Profitable interests.
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MICHELLE SIMON is a public health attorney specializing in nutrition policy and food industry tactics. She lectures extensively and teaches health policy at the University of California, Hastings College of the Law, where she also received her law degree. Her master's degree in public health is from Yale University.

Valuable quotations:

"Apettite for Profit is nothing less than a "how-to" manual for anyone who wants to stop food companies form marketing junk food, especially to childrern. Michelle Simon brilliantly exposes what corporations really mean when they say they market responsibly, and how they use trade, professional, and, sometimes government groups to protect sales and attack critics. I am requiring my nutrition students to read this book."

- Marion Nestle , author of Food Politics and What to Eat.
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" America is currently embroided in a national debate over who is to blame for the growing public health crisis of obesity and diet-related illness, especially among children. The major food companies, including Kraft, Coca-Cola, and McDonald's, are responding to criticism with a masive public relations campaign, pretending to be "part of the solution." Meanwhile, these same corporations obstruct commonsense nutrition policies.
Appetite for Profit exposes this hypocrisy. It describes food industry lobbying, front groups, and other tactics that threaten our health. Learn how to spot the PR and organize to improve food in schools and elsewhere.
'Michelle Simon lays bare the disaster of industrial food, exposing the corporate greed and propaganda controlling our media and politics on critical issues of health and sustainability. Read this very important book.'

- John Stauber, author of Mad Cow USA, Toxic Sludge is Good for You, and Trust Us, We're Experts.
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"Clear amd convincing! Simon rips the mask of the food industry, exposing a dangerous hypocrisy that's turned into our biggest health threat."
-Frances Moore Lappé, author of Diet for a Small Planet.

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