Tuesday, June 26, 2012


Living the Food Revolution with John and Ocean Robbins: Week 3 - Any Way You Slice It, It's Still Bologna

                                                  Wednesday June 20, 2012

UNveiling the UNtold
DARKNESS behind the scenes

LACK of integrity and honesty behind the ADVERTISEMENT CLAIMS


How to spread this controversial message and deal with the confusion that it causes on the consumer?
-By SCIENTIFIC evidence. Dr. Colin T. Campell explains in detail the results of his research on the protein in MILK, CASEIN in his book, The China Study and other bibliographical sources.

The Context

Find out the truth about genetically modified foods, and the real effect of the food you eat on your health and on our world. Then learn how to put that knowledge into actionable and delicious practice in your life.
Best selling author, John Robbins, joins forces with his son, Ocean Robbins, to give you practical, step-by-step support to bring your food choices into alignment with what you truly value.
Living the Food Revolution will extend your life, increase your vitality, and help you take a stand for a more compassionate and sustainable world.
Big Ideas from Week 3

Big Idea #1: The Messages We've Received

What messages do we receive from our parents and from society about food?
These ideas often become internalized and continue to broadcast their truth or untruth to us.
What did John learn in the "31 Flavors" family?
  • The more ice cream, the better! (seriously.)
  • There is no relationship between diet and health.
  • Eat what you’re told.
  • Mom knows best, and she is right.
  • The kid's job is to obey and not to question what he is served.

What did Ocean learn from his parents (including John!):
  • Gratitude! They grew most of the food they ate, so food was a product of labor. There was a tremendous amount of gratitude for the rain, the sun, soil, and for each new harvest.
  • They ate simply, but richly, because all the food was something to savor.
  • They took time with their meals, and so there was a respect for food as precious and beautiful.
  • What we eat has a tremendous impact on our long-term health and how much energy we have day-to-day.
  • He learned to listen to and trust himself, when it came to certain foods that would be good for him.
  • Meals were the primary space where people would come together and share time together; it's a sacred act to share food.
What messages have you received? Do you relate more with John's experience or Ocean's?
Are you still carrying any messages that are no longer serving you?

Big Idea #2: Raising Kids in a Toxic Food Culture

All of us are so bombarded by advertisements for unhealthy products that are full of chemicals, trans fats, sugars, and sodium.
We also know that many commercial interests specifically target children!
Add into that birthday parties, lunches at school, and play dates—how do you raise a child to think about food in a healthy way?
What was it like for John to raise Ocean in a toxic food culture?
He wanted to raise Ocean to appreciate the relationship of the earth and food in a much more respectful way than our culture does, which often views food as an entertainment, a distraction, a stimulation and an avoidance of our feelings.
For John, it was far more important for Ocean to be able to talk about his choices and what happens in his life, rather than a child just following his parents' rules.
John's job: to help Ocean develop a healthy relationship to the assumptions and craziness of the culture, so that Ocean wouldn't be "forbidden" from eating certain foods. Instead, John and his wife would explain to him why they ate what they did, and why they didn’t eat other foods, knowing in time that Ocean would be able to make up his own mind. They were there to support and nurture him, giving him a strong foundation so that he could make his own choices.

Big Idea #3: Finding Food Freedom

How can we become more free with our food choices and with our relationship with food?
We want to be free to bring our food choices into congruence with our values and with our sense of purpose—when there is that sense of integrity, that's when you can feel most free, liberated, and powerful!
We want our food to bring us health, vitality, and fulfillment; to be a contribution to the world around us—to eat simply so that others may simply eat; for our food choices to be resonant with the world we want for animals; and for our participation with food to be a source of joy!
What do you struggle with, and what are you working toward in your life, as your contribution and legacy?
Where to begin? Bring joy and gratitude to your relationship with food, and by sharing good food with other people.
A couple questions to consider:
  • Do you feel fulfilled and joyous with food?
  • Do you have people in your life that are close to you and support your ideal way of eating?
If you don't know other people that eat in ways you want to aspire toward, find potlucks and gatherings of others who are interested in this; create a support mechanism for yourself!

Other Important Stuff:

John Robbins, has released a provocative and short new video with the title: “Should Junk Food Marketing to Kids be Banned?”

If you want to get involved, Campaign for a Commercial-Free Childhood and Food Revolution Summit speaker Michele Simon’s Appetite for Profit are excellent resources.

For more information about soy (which was raised in our first class), and many other good resources, check out John Robbins’ new book:
And here's an article about soy on the johnrobbins.info site!

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